The 80th International Geneva Motor Show will be held from March 4 to 14, 2010. in the Swiss city of Geneva. The show is hosted at the Geneva Palexpo, a convention centre settled next to the Geneva Cointrin International Airport.
First held in 1905, the Salon has hosted almost full-scale major internal combustion engined models in the history of the automobile, on with benzene- and steam-powered cars from the beginning of the century. Exotic supercars often steal the spotlight during their debuts at the show. Prototypes, new equipment, technical discoveries, international partnerships, as well as governmental and social debates, have been announced at the exhibition. The show is regarded as a level playing field for the world's automakers, aided by the fact Switzerland lacks an auto industry of its own.